Cisco Marketing Velocity

January 19, 2021

PARTNER

Lessons Learned & Looking Ahead

2020 has been a year full of unknowns and rapid changes that accelerated some of the trends changing our industry. With this in mind, we partnered with two industry experts to share insights on the future of B2B marketing, changes in the customer journey, and the subsequent impact on the partner ecosystem. These sessions are part of Marketing Velocity Learning, a robust curriculum designed specifically to enrich your marketing practices and drive demand.

December 14, 2020

PARTNER

Be Future-Ready and Win More with Marketing Velocity

For companies to win in this digitalized era, they need to transform their marketing strategies. Armed with marketing approaches that are future-proofed and modernized, businesses will be in a much stronger position to stay relevant to customers who are themselves contending with disruptive market forces.

December 8, 2020

PARTNER

Marketing Velocity: When plans change, agility becomes our strength

Daniel Sullivan takes a look at the highlights from the recent Marketing Velocity broadcast, where we looked at how Cisco partners can help our customers build business resiliency and transition into the future of work.

December 4, 2020

PARTNER

Don’t Tap the Brakes when Driving Demand with Marketing Velocity

Karine Elsen takes a look at the recent simplification of Marketing Velocity. How does that benefit partners? Read on to find out!

November 16, 2020

PARTNER

Bring Your A.M.O. to LinkedIn Ads

Marketers, like you, are starting to get a lot more sophisticated about how they track down-funnel performance. Likely this trend will continue as business-to-business (B2B) clicks are $2-3 on Facebook and $9 to $10 on LinkedIn. While cost per click is significantly more, the quality of click and down-funnel lead is equally true on LinkedIn with the right A.M.O in place.

October 19, 2020

PARTNER

Are You Prioritizing Your Email Marketing?

All marketers will agree that when it comes to dependable, predictable marketing channels, email marketing is always at the top of the list. Hovering at around $42 in return for every $1 spent (DMA, 2019), you just can’t ignore the load it carries in your marketing mix. But it’s a little unfair to compare email […]

July 21, 2020

PARTNER

3 Tips to Improve Your Security Marketing

This past year has really challenged us as marketers to rethink our strategies and try new tactics for engaging with and supporting our customers. Here are three tips that you can implement into your marketing practices to improve your security marketing results.

April 24, 2020

PARTNER

New Opportunities with Marketing Velocity Virtual Events

No two Marketing Velocity events are ever the same, but this year’s Americas and APJC sessions brought changes that none of us expected just a few months ago.

April 15, 2020

PARTNER

Between Velocity in Person & Virtual Velocity, There’s an Abridged Version

This year, instead of recognizing our Marketing Velocity Innovator Award winners at our annual live event, I want to make sure we do so virtually. They deserve this recognition and more. Here are the top performing marketing partners across the Americas who executed creative campaigns or marketing initiatives with great results: