Cisco Marketing Velocity
Lessons Learned & Looking Ahead
2020 has been a year full of unknowns and rapid changes that accelerated some of the trends changing our industry. With this in mind, we partnered with two industry experts to share insights on the future of B2B marketing, changes in the customer journey, and the subsequent impact on the partner ecosystem. These sessions are part of Marketing Velocity Learning, a robust curriculum designed specifically to enrich your marketing practices and drive demand.
Be Future-Ready and Win More with Marketing Velocity
For companies to win in this digitalized era, they need to transform their marketing strategies. Armed with marketing approaches that are future-proofed and modernized, businesses will be in a much stronger position to stay relevant to customers who are themselves contending with disruptive market forces.
Marketing Velocity: When plans change, agility becomes our strength
Daniel Sullivan takes a look at the highlights from the recent Marketing Velocity broadcast, where we looked at how Cisco partners can help our customers build business resiliency and transition into the future of work.
Don’t Tap the Brakes when Driving Demand with Marketing Velocity
Karine Elsen takes a look at the recent simplification of Marketing Velocity. How does that benefit partners? Read on to find out!
Bring Your A.M.O. to LinkedIn Ads
Marketers, like you, are starting to get a lot more sophisticated about how they track down-funnel performance. Likely this trend will continue as business-to-business (B2B) clicks are $2-3 on Facebook and $9 to $10 on LinkedIn. While cost per click is significantly more, the quality of click and down-funnel lead is equally true on LinkedIn with the right A.M.O in place.
Are You Prioritizing Your Email Marketing?
All marketers will agree that when it comes to dependable, predictable marketing channels, email marketing is always at the top of the list. Hovering at around $42 in return for every $1 spent (DMA, 2019), you just can’t ignore the load it carries in your marketing mix. But it’s a little unfair to compare email […]
3 Tips to Improve Your Security Marketing
This past year has really challenged us as marketers to rethink our strategies and try new tactics for engaging with and supporting our customers. Here are three tips that you can implement into your marketing practices to improve your security marketing results.
New Opportunities with Marketing Velocity Virtual Events
No two Marketing Velocity events are ever the same, but this year’s Americas and APJC sessions brought changes that none of us expected just a few months ago.
Between Velocity in Person & Virtual Velocity, There’s an Abridged Version
This year, instead of recognizing our Marketing Velocity Innovator Award winners at our annual live event, I want to make sure we do so virtually. They deserve this recognition and more. Here are the top performing marketing partners across the Americas who executed creative campaigns or marketing initiatives with great results: